What do you know about big data?
In general, the image of a huge facility with tens of thousands of servers comes to life in many people’s minds. Or because of the big data, you’ll always be advertising the products you’re thinking of düşün buying ”. While these are true, big data covers more than that.
So let’s look at the uses of big data together.
1. Customer Behavior
The best-known use of big data today is to better analyze customer behavior and preferences. Companies aim to better understand customer trends by analyzing their websites and social media accounts. In short, the main objective is to analyze customer behavior and reach the target audience more accurately. In other words, big data helps to make more accurate estimates.
Target, a US-based retail chain, is able to find out if customers are pregnant by taking into account the shopping and search results of their customers. Car insurance companies know how well they drive their customers, telecommunications companies know better about their customers’ phone usage patterns thanks to big data analysis.
Even in the recent past, the fact that Mark Zuckerberg appeared before the US Congress was a big data issue. The fact that Facebook sells user information to Cambridge Analytica is a big data scandal. The main problem here is that Facebook gives user information to third-party companies unaware of users.
2. Measurement and Performance Optimization
Big data is not only for companies and government agencies; Can also be used for individual. Data collected from wearable smart devices can be used for scientific research on human health. When information such as calorie burning, daily walking distance, sleep patterns are collected from millions of people, positive researches and improvements can be made on these issues.
Jawbone’s smart bracelet called Up collects 60 years of sleep data every night. This much data is returned to users as feedback.
Of course, big relationships are used in romantic relationships. Many meeting sites, with large data tools and algorithms, make the profile of the most suitable candidates more visible.
Science, technology, research and development are among the disciplines that benefit from the opportunities provided by big data. The large hadron collider at CERN aims to unravel the mysteries of the universe and at the same time produce data of unimaginable dimensions.
In the CERN data center, 65,000 processors process 30 petabytes of data. However, computers in 150 different data centers are also used to process this kind of data. Such a huge computer power is able to survive the era of scientific research. In other words, big data increases computer power, and as the computer power increases, it becomes easier to process big data.
4. Safety and Security
Big data is also used extensively in security and security areas. Detecting cyber attacks, tracking down criminals, analyzing the behavior of suspects, observing abnormal movements in credit card transactions; Big Data Analysis is now also possible.
In 2014, the Chicago Police Department even issued an implicit warning by sending civilian teams to people likely to commit a crime as a result of big data analysis. The aim is to prevent the crime before it happens. Of course, this issue has led to discussions in the country that the police approach biased towards certain groups.
Big data is also frequently used, especially in the field of high-frequency trading. Big data algorithms are effectively used to make trading decisions. Also, stock trading is carried out within seconds by taking advantage of the data collected from social media and news sites.
Computers are looking for investment, trading opportunities by scanning markets with complex algorithms. These computers can be programmed according to the needs and wishes of the customer without human intervention.
While the 10 categories listed here are the areas where big data is used most frequently, there are many more uses for big data, and new areas of use are being created with each passing day.